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How To Promote Amazon Merchandise On Fb (Creating Customized Audiences for Fb ADS)
One of many downsides to promoting on Amazon is that each buyer is technically Amazons buyer; they maintain buyer knowledge, buyer bank card information, buyer emails, ect. and they aren’t pleasant with sellers who try to cheat their phrases of service.
However there’s a method
There’s a method to extract buyer knowledge (fully criticism with TOS) with knowledge Amazon private provides you. On this article, I’m going to indicate you how you can promote Amazon merchandise on Fb utilizing Fb customized audiences.
Lets get to it!
The hidden gem that makes this potential are the experiences known as “Amazon Fulfilled Cargo” experiences.
To seek out this report
From Vendor Central, go to Reviews – Achievement- Amazon Fulfilled Shipments
You’ll be able to obtain solely as much as 30 days again so remember to obtain this report at the least as soon as a month!
What to do as soon as we obtain the report
Upon getting the report downloaded, you might want to format it the way in which fb needs (Click on button to obtain template)
Transferring Knowledge Into Fb ADS Customized Viewers Template
This may be tedious however as you do it extra, it can change into simpler!
You solely want knowledge from 5 sections
Recipient Zip Code
Setting Up Your Knowledge On Facebooks Customized Viewers Template
Whenever you’re transferring knowledge from Amazon Fulfilled shipments to Facebooks customized viewers template, the primary and final names can be combines.
As a way to save time and switch the information to the Fb template, you should use the textual content to column characteristic to separate the primary and final names
After they’re separated, you may copy and paste the primary names to the right spot within the Fb customized viewers template
After you’re finished with the primary names, you might want to recombine the final identify.
As a way to do that , use the concatenate operate in excel.
You’re nearly finished!
After you will have the information accurately transferred, its time add on Fb.
Go to your Fb ADS supervisor after which go to Audiences.
Click on “create customized viewers”
Be sure to click on on the choice doesn’t embrace LTV
Add the file and identify it what you need, and it must be prepared and set to add!
I hope you favored this text and it was helpful for you. If you wish to discover ways to optimize your itemizing (vital when working adverts) click here